Orígens is a unique and independent identity. It is a living organism, moving, feeding and growing. We created its brand concept in this way. The universal meaning of its name gives a mystical, absolute and immutable perception.
For the development of the logo, we synthetized the attributes of the name and it ended up with a circular design. The circle is considered as “everything”: the beginning, the sun, the ovum… Therefore, we perceive the letter “O” as the brand unification, with the detail of “La Punta de la Banya” as an allusion to the location and the native identity.
Once the main isotype was created, we defined an entire system to represent every thematic inside the circle. Symbolically everything occurs inside the “O” which means that everything is the visual origin of each element.